Effective Date: August 14, 2025
Last Updated: August 14, 2025
At Imperfection Design Architectural (referred to as “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of personal data when you visit our website at imperfection.design (the “Site”), interact with our services, or otherwise engage with us.
We are an interior design firm specializing in conceptual design services, marketing presentations, and related consultations. Please note that we are not licensed architects, engineers, or holders of any professional engineering licenses. Our services focus on interior design aesthetics and conceptual visualizations, and any technical projects, renderings, or engineering aspects are handled by independent freelancers or subcontractors. We operate as Design Ventures LLC, registered in New Jersey, with marketing and operational presence in New York, New Jersey, and Florida. All project examples, including displayed costs, are illustrative for marketing purposes only and do not represent actual project expenses or guarantees of pricing.
This Privacy Policy complies with applicable U.S. laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the New York Shield Act, and other relevant state privacy regulations. If you are a resident of the European Union or another jurisdiction with specific data protection laws (e.g., GDPR), additional rights may apply—please contact us for details. By using our Site or services, you consent to the practices described in this Policy.
1. Information We Collect
We collect information to improve our Site, provide services, and enhance user experience. The types of information we may collect include:
Personal Information
Contact Details: Name, email address, phone number, mailing address, or other identifiers you provide when submitting inquiries, booking consultations, subscribing to newsletters, or contacting us via forms on the Site.
Professional or Project-Related Information: Details about your design needs, preferences, or project specifics shared during consultations or communications.
Automatically Collected Information
Usage Data: Information about your interactions with the Site, such as IP address, browser type, device information, pages visited, time spent on pages, and referral sources.
Tracking Technologies: We use cookies, web beacons, and similar tools to track user behavior. For example:
We have integrated Microsoft Clarity, a third-party analytics tool, to record anonymized session replays, heatmaps, and user interactions solely for the purpose of improving user interface (UI) and user experience (UX) on the Site. This helps us understand how visitors navigate and interact with our content without identifying individuals personally.
Location Data: Approximate location based on IP address or geolocation from embedded tools like Google Maps on our Site.
Other Information
Marketing and Media Interactions: If you engage with our blog, media gallery, or social media links, we may collect data on views or shares.
We do not intentionally collect sensitive personal information (e.g., health data, financial details) unless voluntarily provided in the context of a project inquiry.
Please note that all media materials on our Site, including images, videos, renderings, panoramic tours, and content, are for conceptual marketing and presentation purposes only. These are created by third-party visualization subcontractors and are not produced on our company’s systems. Similarly, any technical designs referenced are developed by freelance professionals and are illustrative.
2. How We Collect Information
Directly from You: Through forms, emails, phone calls, or in-person consultations.
Automatically: Via cookies, analytics tools (e.g., Google Analytics, Microsoft Clarity), and server logs.
From Third Parties: We may receive information from partners, such as subcontractors handling visualizations or technical projects, or from public sources if relevant to service delivery.
Our services may include subcontracted elements (e.g., non-interior design tasks performed by U.S. or international companies), and in such cases, limited data may be shared with them for fulfillment purposes.
3. How We Use Your Information
We use collected information for legitimate business purposes, including:
Providing Services: To respond to inquiries, schedule consultations, and deliver interior design concepts.
Improving the Site: Analyzing usage data via tools like Microsoft Clarity to enhance UI/UX, fix issues, and optimize content.
Marketing and Communications: Sending newsletters, updates, or promotional materials about our services (with opt-out options). All project costs displayed are examples for illustrative purposes and do not reflect actual or fixed pricing.
Legal and Compliance: To comply with laws, prevent fraud, or enforce our Terms & Conditions.
Business Operations: Sharing with subcontractors (e.g., for renderings or technical designs) to fulfill services. These subcontractors are bound by confidentiality and data protection agreements.
We do not sell your personal information. However, we may share aggregated, anonymized data for analytics.
4. Sharing and Disclosure of Information
We may share your information with:
Service Providers and Subcontractors: Third-party vendors, such as visualization companies, freelancers for technical projects, or analytics providers (e.g., Microsoft Clarity, Google). These entities are contractually obligated to protect your data and use it only for the specified purposes.
Legal Requirements: If required by law, subpoena, or to protect our rights, safety, or property.
Business Transfers: In the event of a merger, acquisition, or sale of assets.
We do not share data with unaffiliated third parties for their marketing purposes without your consent.
Note: Our firm promotes services in New York but is legally structured as an LLC in New Jersey. Data processing occurs in compliance with laws in both states.
5. Cookies and Tracking Technologies
Our Site uses cookies for functionality, analytics, and personalization.
Essential Cookies: Necessary for Site operation.
Analytics Cookies: Including Microsoft Clarity for UX improvements.
You can manage cookies via your browser settings.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, such as encryption and access controls. However, no system is completely secure, and we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location (e.g., under CCPA for California residents or New York laws), you may have rights to:
Access: Request details about your personal information.
Deletion: Ask us to delete your data.
Opt-Out: From sales (though we do not sell data), targeted advertising, or marketing communications.
Correction: Update inaccurate information.
Non-Discrimination: We will not discriminate against you for exercising rights.
To exercise these rights, contact us at paradox(at)imperfection.design or +1 (212) 287-5027. We respond within 45 days (extendable under law).
8. Children’s Privacy
Our Site is not intended for children under 13. We do not knowingly collect data from minors without parental consent.
9. International Transfers
If you are outside the U.S., your data may be transferred to and processed in the U.S., where privacy laws may differ. By using our Site, you consent to this.
10. Changes to This Privacy Policy
We may update this Policy periodically. Changes will be posted here with a revised “Last Updated” date. Continued use of the Site constitutes acceptance.
11. Contact Us
For questions or concerns, contact:
Imperfection Design Architectural
c/o Design Ventures LLC
Mailing:
185 Hudson St, Ste 2529, Jersey City, NJ 07311
Email: paradox(at)imperfection.design
Phone: +1 (212) 287-5027
This Privacy Policy is governed by U.S. laws, with jurisdiction in New York and New Jersey courts.